They wanted to enable frictionless interaction between those in attendance, and to allow the valuable conversations to flow naturally without interruption.
Without a business card in sight, we used RFID to measure the number of visitors to each stand as well as dwell time. Guests could opt in to be contacted by the exhibitor by tapping their badge.
In the fray, it's hard to keep track of stand visitors and to gauge their interest. This data provides consistent, valid data allowing marketers to understand and improve their performance.