Most fans have imagined themselves on the pitch at least once, and Chelsea were keen to harness that feeling and let matchgoers live that out.

A digital version of these trading cards was automatically uploaded to a custom microsite. This constructed a fan photo mosaic to celebrate their Premier League Championship win.





This blend of digital and physical experience was just what Chelsea wanted, creating a special moment for their spectators, while creating interesting social content at the same time.

Chelsea FC
Chelsea FC

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