Most fans have imagined themselves on the pitch at least once, and Chelsea were keen to harness that feeling and let matchgoers live that out.
A digital version of these trading cards was automatically uploaded to a custom microsite. This constructed a fan photo mosaic to celebrate their Premier League Championship win.
This blend of digital and physical experience was just what Chelsea wanted, creating a special moment for their spectators, while creating interesting social content at the same time.
Have an idea? Or want us to come up with one? Get in touch and we’ll help you imagine the possibilities.