The press need to get the relevant information quickly, but Ford wanted to surprise and delight along the way with an event as high-tech as the car itself.

Each journalist received a completely personalised experience. With a quick tap of their RFID wristbands, they could unlock the content relevant to them, before jumping in front of the photo booths.

It paid off for Ford to do something a little different, as they experienced 23% higher engagement from their events by working with us to implement our RFID and photo technology.

Ford
Ford

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