Honda wanted their stand to look the part, but still take pole position at the Geneva Motor Show.
Honda wanted to produce a green screen photo opportunity but were restricted by tight guidelines on structure heights by the event space providers. Avantgarde brought in EventsTag to find a solution.
We used a screen behind users that flashed green during the point of content capture, but otherwise played looping branded videos - a neat way of leveraging green screen tech while minimising the chroma-key eyesore.
What's more, when users registered their details as part of our QR mechanic for quick sharing, they also entered their name, number and chose their favourite driver. This meant that their content could also be customised with their details, while placing them with their favourite driver's car and making them part of the 2-man formula one team!
Our in-house technology platform and team all remain the same and we look forward to creating more world-class interactive experiences with you.