Netflix wanted to replicate the movie's gritty, inner-city feel, and let fans step into a world where humans, orcs and magic all coincide. This was to maximise the hype and flood social channels.

Our facial recognition tech created a live, 3D overlay which turned fans into orcs and snapped a mug shot. The finished photo, complete with logos and a frame was ready in seconds to share on social.

5,223,721

SOCIAL IMPACT

2,400

CONTENT CREATED

So did the attendees, racking up 323 branded, orc mugshots. The immediately shareable nature of them saw 77% posted on social right from the booth.

Netflix
Netflix

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