They also wanted to make sure this years' festival was one that was not soon forgotten, by giving fans something to take home with them.
Festival-goers could snap a picture, post it to social and then print out their own Pandora postcard. They could then add their favourite LIB memories and mail them to friends, family or even themselves!
This lead to nearly 400 postcards being mailed throughout the festival and generating a social reach of 5.5 Million people. The posts were a hit, with an average of 253 people engaging with each one.