They were keen to give those at the popup a hyper-personalised experience, and make sure they also made plenty of noise on social. We were there to make it happen.
This comprised of a touch-screen stack creation process, a behind-the-scenes label printing process and a queueing system to let guests know when their stack was ready.
The tech worked a charm. We created 967 custom stacks and 53% of the popup visitors posted their personalised Pringles experience on social.