With this many people in the room, you've got an army of big names and big fans hungry to get involved with the brand. EventsTag were tasked with creating the opportunities for them to do just that.
From polaroid printers to slo-mo video catwalks to green screens, no hair flick went un-captured. With a direct integration into their RFID pass supplier, guests could send everything to their phone with a simple tap.
This meant huge, sustained and global social reach for their Las Vegas convention. The sheer amount of photo and video experiences kept social media at the forefront, giving guests ample opportunities to share.
For the launch of their new movie, Bright, our facial recognition tech turned Comic Con attendees into orcs.
In 2018 Beats by Dre turned 10, coinciding with the FIFA World Cup. Here's how they celebrated.